Since 2008 McCrindle Research has been commissioned by DoComeMonday to execute in excess of $800,000 in village and care research, in what is now known as the McCrindle Baynes Village Census program.
Each research study is personally led by Mark McCrindle and Christopher Baynes (of DoComeMonday).
The large scale pen and paper resident surveys were introduced in 2011 and again in 2013 with over 15,000 resident completions from over 450 villages, representing 50+ operators. This research pioneered the application of the Net Promoter Score (NPS) in the sector.
Large scale qualitative research is also conducted by McCrindle Baynes, tracking the evolution of the retirement village value proposition and creative executions.
In 2016 a new rating program (Resistar) for retirement villages and other seniors communities has been created and executed jointly by McCrindle Research and DoComeMonday. The individual ratings will be featured on villages.com.au and agedcare101.com.au from November 2016.